Client | Beesline | June - September 2020
Agency | Interesting Times
Beesline Deodorant Campaign
Beesline is a natural cosmetics lab that uses the ancient science of Apitherapy (bee therapy) and its rich resources: Honey, Beeswax, Royal Jelly, Propolis, combined with fresh botanical extracts, to safely and effectively take care of your skin.
One of their best-selling products is their all-natural whitening deodorant. I was tasked with my team-mate Rita Harbie to conceptualize and execute an online campaign for their deodorant's full range. I also got the opportunity to direct the following campaign film.
Production | Black Rhino
Videographer | Roudy Doumit
Post-production | RedHat Studios | Elias Chahine
the #naturalchallenge
We also wanted to inspire our viewers to take on the #naturalchallenge and witness the positive transformation of their underarms once they switch from mainstream deodorants to the Beesline deo.
Are you ready to take on the #naturalchallenge? Pledge allegiance to the power of nature! Bring along a friend and get a 20% discount on your next deo purchase!
Photography | Roudy Doumit
Copywriting | Rita Harbie
