Art Direction Brief

A group of modern nomads, avid festival-goers, travelers, passing through Europe on their way to Bali and co. Free-spirited and full of life, they live at the intersection of cultures and aesthetics, between casual and elevated, local and international. They’re spiritual yet still enjoy all that life has to offer. In this scenario, they’re going around a European city but they will stay true to their nature - their city looks are toned down compared to their festival looks but they don’t lose their style, they’re authentic to themselves, their interests, and their lifestyle.