Client | Red Bull UAE | July 2021
Agency | Interesting Times
Bartenders Bikers Club Dubai
Red Bull has always been a brand that pushes the boundaries and blurs the lines between industries. In this spirit, Red Bull UAE launched a series of courses at the MX Ride Dubai Motocross Academy.
The aim was to engage with the F&B community by bringing bartenders, bar managers, and venue owners out to the desert to learn how to ride a motorbike. This exciting experience, a first of its kind in the Middle East, has proven quite successful and thus requires a brand identity to match.