Taking inspiration from the original Absolut poster - Absolut Perfection, as well as their witty Absolut Subliminal, I have developed a series of Absolut Glasses. The idea behind my posters was to pay hommage to the design history of the brand but mostly to bring this legacy into the digital sphere: the end result was in fact an engagement post on Absolut Dubai’s Instagram page (@absolutists) asking viewers to screenshot the “odd man out”. Try it for yourself!